Impact Forge
Flow · Get clear
Notice your state before making a consequential decision. Practice returning to presence when pressure narrows your choices.
AI Native Leadership Certification · Private Training
Private by designPrivate, one-to-one engagement with William. Availability, start date and weekly schedule are confirmed before enrollment.
Close the gap between the leader you are and the leader you could be.
Build the judgment and capacity to lead what AI now makes possible.
Bring one consequential piece of work. Over ten weeks, work privately with William to strengthen the judgment behind it, build and test an AI-assisted practice around it, and document what the evidence shows—with you in charge.
- 10 weeks
- 15 direct hours with William
- $15,000 tuition
- AI Chief of Staff activation included
Your first step is the individual Gap Assessment. After completing it, choose a free 30-minute conversation with William to discuss your gap, intended outcome and whether Private Training fits.
One AI Native Leadership Certification, two formats: Private Training for one leader and Company Cohort for a leadership team.
Work privately with William Poett.10 private one-hour sessions · 10 private 30-minute follow-ups · AI-assisted training · Text support
Your private time with William. Private Training includes 20 private conversations—15 direct hours with William over ten weeks. We confirm availability against existing commitments before enrollment.
William’s training, before AI
“William Poett is one of the most knowledgeable trainers I have ever worked with!”
Leadership results, before AI
“Bringing this level of clarity to my team was one of the best strategic decisions we have ever made.”
By week ten
Bring the work. Leave with evidence.
- Clear directionA written purpose and baseline for a consequential decision.
- Working practiceAn AI-assisted workflow you can inspect, challenge, and improve.
- Review packetApplied artifacts and a dated comparison for human credential review.
William has served leaders and teams at
- Analog Devices
- Driscoll’s
- Nicor Inc.
- Princess Cruises
- Department of Homeland Security
The mission behind the work
Restore human agency and unleash humanity’s potential—in partnership with superintelligence.
Personal guidance. Applied practice.You work directly with William.
You work directly with William.
Every week.
Twenty private sessions across ten weeks. Fifteen hours together, with AI-assisted training and text support to help you put the work into practice.
- 60 min
Your private session
One hour, one-to-one with William, every week.
- 30 min
Your private follow-up
A personal Q&A/check-in with William at the end of each week.
- AI
Assisted training
Practice the program’s skills in your own work, with online curriculum access. The curriculum version and access details are confirmed before enrollment.
- Text
Support between sessions
Text support throughout the ten-week program.
The standard in one view
Human judgment guides credential review.
Participation builds the evidence. Earning the credential requires a documented decision against a written competency rubric.
- Baseline firstRecord the starting point before results are claimed.
- Real workSubmit artifacts from your own work, with limits made visible.
- Accountable decisionA named human reviewer documents the decision.
Confirm the credential criteria, required evidence, named human reviewer, decision timeline and review process in writing before enrollment. Course completion does not automatically issue a credential.
Why this matters now
Your team needs direction as AI changes the work.
When AI can research, draft, analyze, and act, the leadership decisions become more consequential: what deserves attention, what can be delegated, and what must remain in human hands.
A polished answer still needs judgment. A faster workflow still needs purpose. Your people still need clarity, trust, and someone willing to own the decision.
This is the work we train: lead yourself, direct the technology, and make a contribution you can stand behind.
What you build—and keepA working practice.
A working practice.
Evidence you can point to.
The ten weeks follow your own consequential work. You learn to brief AI, challenge its answers, design a workflow, and show what changed.
A clear direction
A written statement of purpose that helps you choose what to build, what to protect, and what deserves your attention.
An honest baseline
Your initial inventory records where time, energy, and money go. It gives the final review a starting point to compare against.
Your context and workflow
A reusable context layer and a real workflow broken into clear steps, with the standards and human decisions that guide the work.
Applied work, every week
Artifacts from your own terrain: work you can inspect, explain, and improve. As the program progresses, you practice directing agents through your workflow.
A credential review packet
Your baseline, applied artifacts, dated week-ten comparison, and documented limits, assembled for a separate human certification decision.
The human work behind the AI workBecome more capable.
Become more capable.
Remain fully human.
Judgment depends on the person exercising it. We bring human development and practical AI work into the same daily rhythm, so you practice presence, discernment, and responsibility while building something useful.
Grow · Build capacity
Train your Ability To Respond (ATR): the human skills and AI fluency the work asks of you. Practise, question, correct, and learn with feedback.
Create · Make it real
Choose a useful build move, produce the work, and review what served. Carry that learning into the next decision.
The Six C Path—Calling, Coherence, Capacity, Commitment, Contribution, and Calibration—provides the human foundation. Flow, Grow, and Create support that cycle; the Elemental Compass maps the same movement visually. The certification applies it to real work with AI. Begin with the Free Six C Playbook.
The River of AgencyThe path is a cycle.
The path is a cycle.
The current is yours to direct.
AI can increase the force and speed of your work. The Six C Path helps you keep its direction rooted in what matters, learn from what returns, and begin the next cycle with deeper truth.
26-second visual meditation · Silent by design
- The Six C PathRiver of Agency. The human current changes form, not authorship.
- CallingFind the source.
- CoherenceLet truth shape the channel.
- CapacityBuild the vessel.
- CommitmentChoose the current.
- ContributionCarry the gift into service.
- CalibrationRead what the world returns.
- Renewed CallingSame authorship. Deeper truth. New cycle.
The ten-week pathFrom purpose to practice.
From purpose to practice.
From practice to proof.
Four connected phases. One consequential piece of work. The Six Cs guide the whole cycle, with Calibration returning you to Calling.
- Weeks 1–2Flow · Calling and Coherence
Remember what matters
Week 1: Ikigai-informed purpose. Week 2: practise Ready, Check, Set, Go, Reboot, and Upgrade.
What you carry forward
A written direction, a current-state picture, and one consequential piece of work worth moving. - Weeks 3–4Grow · Capacity and Commitment
Train your Ability To Respond
ATR training throughout: identify a bottleneck, practise with feedback, and test a fresh task. Week 4 includes emotional intelligence.
What you carry forward
A focused capacity plan, practice evidence, and a commitment that fits real conditions. - Weeks 5–6Create · Contribution and Calibration
Turn possibility into useful work
Imagine, Declare, Train, Engage, Do, and Review. Name the recipient, boundaries, and evidence; make a first useful version or test.
What you carry forward
A high-value project identified by the end of week six, first feedback, and a clear Build decision. - Weeks 7–10Build · Apply, test, and improve
Make it real. Show what changed.
Build, test with a recipient or agreed observer, improve from evidence, and demonstrate your capability on a fresh task.
What you carry forward
Applied work, a dated comparison with your baseline, documented limits, and a packet for human certification review.
Upgrade uses WIN Review: what is working, what is not working, and what needs to change next. The cycle returns to Calling with clearer direction.
Explore how this applies to your workMake the practice tangibleBring a real decision.
Bring a real decision.
Build a better way to reach it.
Consider a leader preparing a weekly business review. The work includes gathering information, testing assumptions, choosing a response, and explaining the decision to the team.
You learn to decide where AI can help—and where your judgment must lead.
Illustrative workflow. Your project and evidence come from your own work.
- You set the questionDefine the outcome, authorized sources, and quality standard.
- AI helps prepare the workOrganize information, compare options, and surface assumptions.
- You challenge and decideCheck the sources, resolve tradeoffs, and take responsibility.
- You review what changedCompare against the baseline. Record useful results and limits.
The certification standard
A credential should mean you can do the work.
Participation builds your evidence. Earning the credential requires a documented human decision against a written competency rubric.
Bring work you can explain, evidence you can examine and decisions you can stand behind.
- 01 · Begin with a baseline
Your current-state baseline is recorded in writing before results are claimed.
- 02 · Demonstrate real work
Submit artifacts from your own work, with the evidence and limitations needed to assess them.
- 03 · Meet a written standard
A named human reviewer examines the work. No automated score issues a credential.
- 04 · Make the decision accountable
The reviewer documents the decision and the evidence behind it.
About the Instructor
William Poett teaches the path he built.
For four decades, William has developed leaders and high performers in consequential environments. As Impact Forge’s founder and Human Systems Architect, he joins human agency, embodied practice, clear judgment, and practical AI fluency.
40 yearsdeveloping leaders and high performers
His teaching is built around real work, documented evidence, and the responsibility to remain the author of what intelligent systems help create.
In Private Training, you work with William directly: a private one-hour session and a private 30-minute end-of-week Q&A/check-in every week for ten weeks.
Become more capable without becoming less human.
Read more about William and Impact ForgeThe human foundation
The results came before AI.
These leaders describe William’s work before he began incorporating AI. Private Training brings that human foundation together with private guidance and AI-assisted training—so you can apply it to the work in front of you.
“I have realized an increased ability to get results in the midst of the toughest challenges, to guide my team during dynamic and even tumultuous times, and provide an inclusive environment where co-creation thrives.”
“The most simple, powerful, and actionable leadership and cultural development training I have ever experienced. The results were seen at work and in my personal life.”
“They quickly helped us forge a unified vision for our organization's future and get everyone to agree on specific, actionable plans to make that vision a reality.”
Testimonials from William’s pre-AI training and leadership work. They are not results from this ten-week certification. Roles are shown as originally attributed; individual experiences are not guarantees.
Your next step
Bring the work you want to move.
Begin with the individual Gap Assessment. After completion, you can choose a free 30-minute conversation with William to discuss the gap and whether this private program fits.
Start with three useful details.
Your role · the outcome you want · one workflow or decision to improve
Email William about fitAn inquiry does not enroll you or take a payment.
- You are responsible for consequential work.
- You are willing to practice, build, and examine the evidence.
- You want AI to extend your capacity while your judgment stays in charge.
If you are seeking a quick tool overview or an attendance-only credential, this ten-week path may be more than you need.
AI Native Leadership Certification
$15,000
Tuition · Private Training · Ten weeks
Private, one-to-one engagement with William. Availability, start date and weekly schedule are confirmed before enrollment.
- One consequential leadership challenge or workflow at the center of the engagement
- 10 private one-hour sessions with William
- 10 private 30-minute follow-ups with William
- Activation of your AI Chief of Staff included in tuition
- AI-assisted training applied to your work
- Text support throughout the ten weeks
15 hours of private time with William, plus support as you practice.
No mandatory extra activation purchase. 100% of your paid standalone activation counts once toward the $15,000 tuition. If you paid the full $1,000, your remaining tuition is $14,000. Required third-party subscriptions and usage are separate. Your written schedule confirms how activation fits the 15 direct hours; this offer does not promise additional hours.
Considering employer sponsorship? Download the one-page brief for your manager, people leader, or learning sponsor. It explains the private ten-week work, time commitment, reviewable outputs, privacy boundary, and $15,000 tuition.
Download the employer briefFor one leader’s private development. This is not an enterprise deployment proposal.
Build your work products and evidence packet for human credential review.
Email William about fitEmail your role, the outcome you want, and one piece of work to improve.
william@impactforge.ioAvailability, your start date, and your session schedule are confirmed together before enrollment.AI Native Leadership Certification · Company Cohort
Train together around your company’s work.
Company Cohort brings the same AI Native Leadership Certification into your team’s work: ten weeks of shared training, with online curriculum access.
One company, 3–12 leaders
Company Cohort pricing: $25,000 for 3–7 leaders. Each additional leader from 8–12 adds $5,000, up to 12 leaders and a maximum total of $50,000.
Shared live training
One shared hour of training each week, plus a shared 30-minute end-of-week Q&A/check-in: 15 shared live hours over ten weeks. These are group hours, not private hours for each participant.
Confirm the details together
Dates, availability, support, curriculum access and final terms are confirmed in your written proposal before you commit. 100% of the amount actually paid for a directly related Team Gap Workshop counts toward the engagement; the proposal confirms credit application and remaining balance. Each payment counts once. Private Training’s activation and one-to-one support are not Company Cohort entitlements. Confirm the credential criteria and review details in writing before enrollment.
Explore a workshop for your team in a free 30-minute conversation with William, or start with the Team Gap Assessment. No completed assessment is needed for a team workshop conversation.
Discuss a team workshopBooking opens the 30-minute “Impact Forge Leadership Compass Deep Dive.”
Start the Team Gap AssessmentAI Native Enterprise helps you bring the work into your organization. Scope and price are agreed separately in writing before you commit.
A few practical questions.
How much time does Private Training take?
In Private Training, you meet privately with William for one hour, plus a 30-minute end-of-week Q&A/check-in each week for ten weeks: 90 minutes a week and 15 hours in total. AI-assisted training and applied work take additional time. Daily · brief orientation: the Flight Card names your state, today’s skill, and one real build move. Weekly work adds a module and an applied artifact. Practice time, session scheduling, and start timing are confirmed in writing before enrollment.
Is AI Chief of Staff activation included in Private Training, and does a previous activation count?
Yes. The $15,000 Private Training tuition includes AI Chief of Staff activation. A separate $1,000 activation purchase is not required. 100% of the amount you paid for standalone activation counts once toward tuition; a full $1,000 payment leaves $14,000. The paid amount and remaining balance are recorded in your enrollment proposal. Required third-party subscriptions and usage are separate. The current commitment is 15 direct hours with William; the written schedule confirms the activation allocation without promising extra hours.
What support does Private Training include between sessions?
Private Training includes text support throughout the ten weeks, alongside AI-assisted training and your two private sessions each week. We agree the text channel, availability, and response expectations before you begin.
How is Private Training different from an AI tools course?
In Private Training, you work directly with William every week, developing human judgment and capacity alongside AI fluency and applying both to your own work. The ten-week sequence connects purpose, a written baseline, workflow design, applied artifacts, and human credential review. A focused tools course may be the better choice if learning a specific application is your main goal.
Do I need a particular computer or AI platform?
You work in the accounts and tools you authorize, without a dedicated Impact Forge computer or hidden transfer of ownership. We confirm tool requirements and any separate subscriptions before enrollment.
Does completing the course guarantee certification?
No. Completion creates your review packet for a separate human credential decision. Confirm the written competency rubric, required evidence, named human reviewer, timeline and review process before you enroll.
What happens after I contact William?
We discuss your goals, the work you want to improve, and whether the program is a strong mutual fit. Before enrollment, you receive the delivery details, tuition and payment terms, tool requirements, and assessment process in writing. Sending an inquiry does not enroll you or take a payment.
Want to explore the approach first? The private Gap Discovery and free Playbook are useful on their own. Neither is enrollment or certification.
Take the Gap Discovery Open the Free Six C Playbook